Inspirisan nadrealizmom, živopisnim bojama i vibrantnim motivima fotograf Amer Mohamad vodi nas na vanvremensko modno putovanje savršeno povezujući stvarnost i apstrakciju.
Haljina @yaninacouture
Manikir Yana Markova
Kako ste došli na ideju da realizujete ovaj projekat?
Zapravo, mi smo planirali potpuno drugačiji projekat sa stilistkinjom Kristinom Lisovets. Kada sam sasvim slučajno ušao na Instagram stranicu dizajnera scenografije koji je dizajnirao cveće, ideja je istog trenutka došla, sama od sebe. Kada sam predložio Kristini da to uradimo, sugerisala je da nam je potrebno mesec dana pripreme i zaista je tako bilo. Skicirao sam ideju, kontaktirao dizajnere i stvari su krenule svojim tokom.
U ovom editorijalu inspirisani ste Salvadorom Dalijem. Šta vas je navelo da izabere ovog nesvakidašnjeg umetnika i nadrealizam?
Nikada nisam bio njegov fan, lično sam pristalica drugog umetničkog pravca kakav je art deco Ertea ili Tamare Lempicke, ali kada sam počeo da razvijam ideju znao sam da idem u pravcu nadrealizma, te sam izabrao njegov rad i boje po kojima je prepoznatljiv kao inspiraciju, posebno kada su u pitanju pozadine na fotografijama. Salvador Dali je otac nadrealizma.
Stvorili ste savršene nesvakidašnje karaktere u ovom projektu. Šta smatrate najznačajnijim prilikom stvaranja fotografija?
Harmonija između celog tima, scenografije i modela. Zaista je bio izazov raditi na ovom projektu, naročito je bilo zahtevno pronaći sponu između svih stavki ponaosob i spojiti ih uh smislenu celinu. Scenografija je jako upečatljiva, kao i model, pa je meni i mom timu bilo jako uzbudjivo da sve komponente sublimiramo.
Cipele @alexanderarutyunov
Minđuše Y-project
Šta vas inspiriše na svakodnevnom nivou?
Izazovi. Izazivam sebe svakog dana.
Recite nam nešto o samom procesu rada na projektu: o razvoju koncepta, timu, fotografisanju i postprodukciji.
Ideja je bila da se stvori jedan potpuno novi vizuelni svet, nadrealan i šaren, da kreiramo nešto drugačije od mog dosadašnjeg rada. U editorijalu imamo fotografiju gde cveće pada na model, dok joj je tlo zapravo nebo. Cveće je s razlogom napravljeno u veliko kako bismo postigli nadrealističan izgled vizuala koji deluju nestvarno. Stvorili smo svet u kome moda može biti veoma atraktivna, živahna i satkana od iluzije. Alisa u zemlji čuda je inspiracija za fotografiju sa velikim crvenim cvećem, gde ona naspram velikog cveta izgleda malo. U postprodukciji smo vodili računa da se podudaraju boje, da se detalji na svim fotografijama međusobno povezuju.
Da li imate još projekata koji su slični ovom? Ukoliko imate, recite nam nešto o tome, a ako ne, planirate li nešto slično da radite u budućnosti?
Vrlo eksperimentišem sa fotografijom, ali nisam siguran da li ću u budućnosti raditi nešto slično.
Haljina @yaninacouture
Pojas Maison Valentino
Cipele Bottega Manikir Yana Markova
Mindjuše “Fairytale garden” Liza Borzaya
Da li imate još projekata koji su slični ovom? Ukoliko imate, recite nam nešto o tome, a ako ne, planirate li nešto slično da radite u budućnosti?
Vrlo eksperimentišem sa fotografijom, ali nisam siguran da li ću u budućnosti raditi nešto slično.
Pratite li trendove kada je reč o fotografiji?
Trend se razlikuje od zemlje do zemlje ili, hajde da kažemo, od tržišta do tržišta, nekada se trend može drastično razlikovati i na istom tržištu. Tako da zaista ne mogu reći da li ga pratim, a nisam ni siguran na osnovu čega sudimo da li je nešto trend ili nije.
Jeste li nekada imali kreativnu krizu i kako ste je prevazišli?
Naravno, imao sam ih više, ali na kraju dana čovek mora da ustane i da nastavi dalje, da nastavi da radi. Na snimanjima se osećam živim što zaista pomaže, a pomaže i hajking ili razgledanje grada…
Imate li urednika i kritičara ili se oslanjate samo na sopstveno mišljenje? Kako se generalno odnosite prema kritici I da li sebe smatrate samokritičnom osobom?
Nemam urednika niti menadžment i oslanjam se samo na mišljenje svog tima i bliskih saradnika. Veoma sam otvoren prema kritici, pogotovo kada je zasnovana na činjenicama, ali na kraju bih se uvek oslonio na sebe i uradio ono što smatram da je ispravno. Ne možeš se svima dopadati, i to nije ono čemu težim.
Haljina @tali_rutman_studio
Maska Nastia Pilepchuk
ENGLISH HERE:
How did you get the idea to make this project?
Actually, we were planning a diffrent shoot with stylist Kristina Lisovets, when I went by accident on instgram on the designers page who made the flowers, and the idea just came by in minute, when I told kristina lets do this, she said we need like a month of preperation and we really did. I sketched the idea, contacted the designer and things went on .
For this photo shoot, you are inspired by the work of Salvador Dali. Why did you choose this particular artist and surrealism?
I was never a fan of his work, I really enjoy diffrent art style which is art deco by Erte, or Tamara de Lempicka. But when I started gathering the idea, I knew I was going into surrealism, so i choose his work to be a color inspiariton in this photoshoot, especially when using the backgrounds, using his paitning the elephants and three sphinxes of bikini. Salvador dali is the father of surrealism.
Haljina @nastyamasha1
Cipele Prada
You create fabulous, unusual characters in this project. What is the most important thing for you in creating an image in your works?
Harmoney, between all of the team, set design and model it was quite hard to take images on this project, especially finding the right angle and the visuals to combine together as one, united. The set is very eye catching and so did the model, so that was quite an achevment to me and my team, very daring and exciting to gather the pieces,
What inspires you every day?
Challanges. I try to challange my self everyday .
Tell us a little about the process of working on the project: about concept development, team, shooting, post-production.
The idea behind the shoot was to create visual world that is very surrealistic and color vibrant, To create a new Visual than the rest work that I do. The image where the flowers fall up on the models head which is the land, while she’s standing on the sky. The flowers were specially made big size to creat the surrealistic visuals of the unreal world where fashion can be very attractive, vibrants, an illusion.The red big flower actually was inspired by Alice in wonderland with the very big flower and her looking much smaller. The post prodcutuon, we did the color match, which was colroing all the deatils to match the rest details in the other images.
Kombinezon @dokuchaeva_moscow
Minđuše Y-project
Prstenje “Classik”, “Fish”, “Lagoon” Liza Borzaya
Do you have any other projects that are somehow related to this? If yes, please tell us about them. If not, would you be interested in further developing this topic?
I am very into experemnting with photography, but not sure if there will be a connected project or not.
Are you trendy in photography? How do you feel about them?
Trend is diffrent from a country to another, or lets call it from a market to another market in different countires, even sometimes it can be very diffrent in the same market . So, cant really tell if I am trendy, even on what basis should we judge about trendyness?
Haljina @yaninacouture
Bolero sa perjem @atelierbiser
Maska Nastia Pilepchuk
Have you ever had a creative crisis? If so, how did you manage to overcome it?
Of course, ive had multiple, but by the end of the day, you need to stand up and try to move over and do more work. I feel alive on sets and shoots and thats what really helps, or a sightseeing walk by the mountains, city sides…
Do you have an editor and a critic or do you rely only on your own opinion and how do you feel about criticism in general? Do you consider yourself a self- critical person?
I dont have an editor, or a managment and I rely on opinions of my team and my close ones. Im very open to critics, when they have based facts, i’d listen then ill do what I think is right. You cant be perfect to everyone and I dont tend to be that way.
Haljina @yaninacouture
Nakit Liza Borzaya
Tim:
Fotografije i art direkcija / scenografija @shootmeamer
Stil @lisovets_kasap
Asistent stiliste Preobrazhenskaya Alexandra, Toma Gorkovenko
Šminka @tashpreo
Frizura @gulayakristina
Asistent rasvete @anna_artlight
Model @aniachiz
Kasting @brioschi_matteo
Pozadina:
Cveće @eywa_deco_shop @eywa_deco
Asistent dekoracije @s_crazy_hands
