Misha Skova: The power of the desert

Misha Skova je model i preduzetnica koja je osnovala brend SKOVA, specijalizovan za luksuzne modne dodatke. Rođena u bivšem Sovjetskom Savezu, odrastala je u Americi, gde nakon karijere modela – tokom koje je radila sa klijentima visokog profila, osniva brend poznat po tome što je posvećen održivosti i etičkoj poslovnoj praksi.

Misha, kako ste vi, rodom iz Češke, završili u Americi? Možete li da nam kažete još nešto o sebi?

Kada sam bila mala, majka i ja smo pobegle iz tadašnje Čehoslovačke. Otišle smo u Austriju kao izbeglice, gde smo privremeno živele u izbegličkom kampu. Kasnije smo se preselile u SAD kada sam bila mlada, pateći za Češkom. To je prelepa, živahna zemlja. Mnogi moji dizajni su inspirisani češkom regijom Bohemia.

Osnivač ste popularnog brenda SKOVA, recite nam nešto o njegovoj istoriji i razvoju.

Ja sam strastveni putnik i ljubitelj umetnosti, a brend Skova je spoj ta dva Inspiraciju crpim iz života na plaži i mesta koja posećujem. Želim da sa svima podelim duh jedinstvenih kultura i umetnosti.

Hajde da pričamo o novim kolekcijama nakita. Gde ih naši čitaoci mogu videti?

Nova kolekcija nakita nalazi se u našem online butiku,skova.co.

Na koji način ćete obradovati ljubitelje plaza i plažnih aksesoara ove sezone?

Napravila sam kolekciju za plažu jer ne mogu dovoljno da naglasim koliko mi je važno da budem blizu okeana. Znam da se i mnogi drugi osećaju kao i ja, tako da kolekcija za plažu povezuje sve nas srodne duše. Ova sezona sadrži nove printove na našim peškirima, prostirkama za piknik i dodacima za bazen.

Mnogo radite i putujete. Kako uspevate da izgledate tako lepo?

Održavam se zdravom hranom, uzimam pauzu kada mi zatreba, dobro spavam, ograničavam konzumaciju alkohola i provodim vreme na otvorenom. Moram da pripišem i svojoj genetici nešto od toga, naravno, ali na meni je da se brinem o sebi. Posvećena sam održavanju čistoće uma i tela iznutra.

Nedavno ste posetili Maroko. Šta vas je tamo najviše inspirisalo?

Svako mesto koje posetim je neverovatno, ali Maroko je opojan. Zemlja sa toliko bogatom kulturom i istorijom. Tamo sam provodila vreme upijajući duh pustinje i pretražujući suk u potrazi za idejama za nove printove i šablone. Jako me raduje i izbuđuje ideja što svoje iskustvo mogu da podelim sa drugima.

English below:

Misha Skova is a model and entrepreneur who founded the SKOVA brand, which specializes in luxury fashion accessories. Born in the former Soviet Union and raised in USA, after modeling career, where she worked with a variety of high-profile clients, she established brand which is known for its commitment to sustainability and ethical business practices.

Misha, how did you, a native of Czechia end up in America? Tell us about yourself.

When I was a toddler, my mother and I fled what was Czechoslovakia at the time. We went to Austria as refugees where we temporarily lived in a camp. We were able to move to the US when I was young. Czechia is apart of me. It is a beautiful, vibrant country. Many of my designs are inspired by Czechia’s Bohemia region.

You are the founder of the popular brand SKOVA, tell us about the history of its consciousness and development.

I am a passionate traveler and an art lover – Skova is a fusion of both. I draw on inspiration from beach life and the places I visit. I want to share the spirit of unique cultures and art with everyone.

Let’s talk about the new jewelry collections. Where can our readers see them?

The new jewelry collection is on our online boutique, skova.co.

What do you plan to do to please fans of the beach lifestyle this season?

I created the beach collection because I cannot emphasize enough what being near the ocean means to me. I know others feel the same way as I do, so the beach collection links us kindred spirits. This season features new designs on our blanket towels, picnic rugs, and pool accessories.

You work and travel a lot. How do you manage to look so beautiful?

I maintain myself by eating healthy, taking a time out when I need one, I sleep well, limit my alcohol consumption and I spend time outdoors. I have to credit my genetics for some of that, of course – but it’s up to me to take care of myself. I’m dedicated to keeping my mind and my body clean from within.

You recently visited Morocco. What inspirations did you bring home with you?

Every place I visit is incredible – but Morocco is intoxicating. It’s such a rich culture with a storied history. I spent time absorbing the spirit of the desert and browsing the souk for print and pattern ideas. I’m excited to share my experiences with everyone.