Brend nakita, monSecret, čija se sedišta nalaze u Njujorku i Hangdžouu, predstavio je svoj novi projekat – monSecret Lab, odnosno kolaboraciju sa kompanijama Bosideng, Bad Binch Tongtong i Momonary, u kojoj se isključivo bavi novim mogućnostima dizajna, ispitivanjem novih materijala i inovacijama.
Na nedavno završenoj Nedelji mode u Njujorku, brend je predstavio SS23 kolekciju nakita, koja je nazvana SKIN, a prikazana je na reviji brenda Bosideng u Spring Studios galerijama. Kolekcija je inspirisana različitim tipovima žena, a predstavljena je u kombinaciji sa cvećem, lišćem, crnim i crveno vatrenim bojama kako bi se kod žena probudila samosvest, a ujedno bila prikazana njihova naga i mekoća.
monSecret se udružio sa brendom Bad Binch Tongtong kako bi kreirao buntovne i inovativne modne koncepte. Zajednički, na sceni, nakitu dodaju gume, eksere, cveće, srca – sve ono što voli generacija Z. Zajednička kolekcija monSecreta i Bad Bincha Tongtonga, debitovala je na Njujorškoj nedelji mode u Bruklinu.
Crpeći inspiraciju iz cveća i prirode, monSecret je sarađivao sa kineskom kompanijom Momonary, koristeći 3D štampu kako bi kreirao jedinstvenu boju pink breskve, zahvaljujući kojoj je cela kolekcija nakita, nazvana Blooming Planet, energična, vitalna, živa, dinamična. NFT serija ove kolekcije nalazi se na platformi za 3D dizajniranje, Formless Studio, a biće prikazana na narednoj Nedelji mode u Šangaju, u oktobru.
monSecret je 2019. osnovala Rita Zhou u Njujorku, a prvi put je predstavljen javnosti na NFW 2020.
– Zanimljivo je da radimo sa nekoliko talentovanih dizajnera i da svi zajedno ispoljavamo kreativnost dok tragamo za odgovarajućim materijalima i dizajnom, sve vreme slaveći jedinstveni izraz svakog od nas, ispričala je Rita o svom brendu.
Izvor: monSecret
English here:
monSecret introduces its “monSecret Lab” project
New York and Hangzhou-based jewelry brand, monSecret, is pleased to unveil its latest project of monSecret Lab – in collaboration with Bosideng, Bad Binch Tongtong, and Momonary to explore more possibilities of design and materials into jewelry.
At SS23 New York Fashion Week, monSecret showcased their SKIN collection on Bosideng’s show at Spring Studios, bringing up a scene of futuristic warriors with Bosideng.
The SKIN collection was inspired by different personalities of women, monSecret incorporates the lines of flowers, leaves, and wombs and uses Jet black and Ruby colors to express the self-awareness of women in a combination of strength and softness.
monSecret teams up with Bad Binch Tongtong to deliver rebellious and innovative concepts. They add tires, nails, flowers, and hearts into jewelry to curate the double-sided personality of Gen Z. The monSecret x Bad Binch Tongtong collection was showcased on Badbinch Tongtong NYFW debut in Brooklyn
Drawing inspiration from flowers and nature, monSecret collaborated with the Chinese label Momonary, using 3D printing and unique peach-pink dipped metal to bring vigorous vitality and dynamic life colors into the Blooming Planet collection. The NFT series of this collection is now on the 3D creation platform Formless Studio and the Blooming Planet collection will be showcased at Shanghai Fashion Week in October.
Founded in 2019 by designer Rita Zhou in New York, monSecret designs modern jewelry that infuse ease and joy into daily life. “Working with several designer brands in unique DNAs is absolutely amazing,” Rita says. “It is interesting that we explore creative language in materials and design and celebrate every unique style.”
Source: Courtesy of monSecret
